Kingdom Security, working in conjunction with Denbighshire County Council, is offering people the chance for people to be entered into a regular prize draw to win a £50 high street voucher for anyone who is seen disposing of their litter responsibly or picking up after their dog.
If an environmental enforcement officer sees someone disposing of litter in a bin or picking up after their dog, they will be commended personally for their action and also given a postcard and asked to complete their details and send it in to the Council to be included in the monthly prize draw.
The prize is funded by Kingdom and the Council is co-ordinating the draw and providing the administration and postcards.
Denbighshire contracted Kingdom to carry out environmental enforcement patrols across the county in October 2012 and since then, officers have issued 4,466 fixed penalty notices and their work has attracted widespread praise for cleaning up Denbighshire's streets, which is one of Denbighshire's Corporate Priorities.
Cabinet Lead Member for Environment, Councillor David Smith, said: "Issues of dog fouling and littering have repeatedly come out in our resident's survey as one of the main things that bothers people greatly and this is why we made 'clean and tidy streets' as one of our Corporate Priorities. We contracted Kingdom Security to carry out environmental enforcement and have been running a widespread campaign since last February to educate people and change behaviour.
"We know the vast majority of people do dispose of litter properly and pick up after their dogs and we are seeing improvements across the county but we feel it is important that we also acknowledge those who do the right thing and ensure they are also recognised for their public spirit."
Steven Gillespie, of the Environmental Protection Division for Kingdom Security, said: "The Bin it to Win it scheme has been hugely successful in four other counties, so we thought we’d launch it here in Denbighshire. It allows Kingdom, in partnership with Denbighshire County Council, to demonstrate our commitment to acknowledging and rewarding members of the community who display environmental awareness."