Seat Ibiza drive by Steve Rogers
The cute Ibiza is Seat’s best selling car of all time with six million sales over 42 years so why does it seem that its masters have left it out in the cold.
Apart from a couple of updates Ibiza hasn’t changed much since the fifth generation was launched in 2017. If it ain’t broke don't fix it is a reasonable argument but rivals like Renault Clio and Vauxhall Astra have moved on at pace while Ibiza has not even got hybrid technology. A mild hybrid is coming next year which seems a long time to wait given the electrical clout of the Volkswagen group.
Seat was always touted as the sporty side of the VW group but that title has gone west now that the Spanish company has established its own sporting arm with Cupra which appears to be smothering its little brother. I was in Germany a few months ago and all I saw were Cupras, there wasn’t a Seat in sight.
For all that Ibiza is still a favourite among the supermini clan, particularly young drivers, and with Ford’s Fiesta out of the game is the best driver’s car out there.
This is just a straight forward three-cylinder one litre with good economy, even without hybrid help, excellent build quality and a comfortable but spicy ride. The first challenge when I leave my cul-de-sac is to negotiate a couple of speed humps and that tells me how things are going to play out.
Ibiza’s firmish suspension does a good job of cushioning this type of obstacle and it gets better as you enjoy swishing through twists and turns without a care in the world. This is the closest to a hot hatch without being a hot hatch and it will still keep passengers comfy.
There are four models in the range, one engine option with two power outputs, 94bhp and 113bhp, the former powering this car with a five speed gearbox. FR and FR Sport levels get six-speed and automatic options.
Given that it’s a three-cylinder one litre performance is okay and it revs happily but expect a lot of downshifting. Fifth gear is long, a bit like the old overdrive, so it quickly falls off at the slightest incline but the payback is terrific cruising economy. You will always be in the low fifties and can target 60+mpg on a motorway jaunt.
The notchy gearbox was both a surprise and a disappointment, Seat can do better.
Seat is one of the few companies that hasn’t gone all in on screen technology, not at this level anyway, so Ibiza is a joy to those who hate spending 10 minutes working out the touchscreen functions.
Without being unkind it is charmingly dated, the two lower level models don’t get digital climate control, just chunky knobs and a four speed fan which is pretty noisy even at level two, but who cares.
It does have a clear modern digital driver’s binnacle with a choice of three displays but I don’t think the tech is programmed to mirror navigation directions from the central touchscreen. I tried but failed. The good news is the touchscreen response is as fast as Wild Bill Hickok in a gunfight.
Even more impressive is the build and quality of cabin materials, perhaps influenced by its masters, particularly Audi whose goal is always perfection. Everywhere you touch is solid, I have trim creak in my new Citroen C3, there is none in Ibiza or probably any other Seat model for that matter.
By supermini standards cabin space is fine with adequate legroom front and back, and there is a good sized boot.
You can drive away in new Ibiza for £21k but the spec level is limited. My SE Technology had keyless entry and ignition, LED headlights, navigation, and a couple of fast charging type C USB ports, but no reversing camera which is often standard on rivals. Things obviously get better moving up to FR but is starting to look pricey particularly if you want the seven speed DSG automatic.
No one can argue Ibiza is anything but a well rounded, lovable supermini, fun to drive, comfortable and kind on economy, but there is a nagging feeling it is treading water waiting for something big to happen. It deserves better.
Fast facts
Ibiza SE Technology
£22,605 (starts £20,995)
1-litre TSI; 94bhp
0-62mph 11secs; 118mph
55.4mpg combined
115g/km. 1st VED £455
Insurance group 12
Boot: 355 litres



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