Council steps up major events strategy

Denbighshire is stepping up its efforts to promote the county as an ideal location to host major events.

The Denbighshire Events Strategy, which was agreed by Denbighshire County Council's Cabinet today (Tuesday), sets out how the council intends to ensure that events have a meaningful contribution to the local economy, provides the highest quality events possible for residents and visitors, and enhances the county's reputation for hosting and attracting new events to the county.

The strategy also looks at raising the profile of Denbighshire as a destination that welcomes and supports events with professionalism and to increase the economic impact of events that are supported by the council, which are key aspects of the council's Economic and Community Ambition Strategy.

Councillor Hugh Irving, Cabinet Lead Member for Communities, said: "Over the past year, the county has hosted a number of high profile events such as Etape Cymru, Tour of Britain and Wales Rally GB, as well as its own varied programme of events.

"We want to build on that success and increase the quality and quantity of events held in the county, to offer memorable experiences which have a lasting impact.

"This strategy will provide the council with direction and confidence in its approach to managing events over the coming years;  it will help to stimulate new events and enhance existing events.

"It will also develop expertise and jobs in the creative and events support sectors, as well as in the more traditional retail, tourism and leisure businesses. We also recognise the need for events to have a positive impact on the lives of people living and working in Denbighshire."