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Tuesday, December 11, 2012

County's tourism plan unveiled

Tourism-based organisations in Llangollen will be interested in the following release from Denbighshire County Council:

A development programme for tourism related businesses is being rolled out at locations across Denbighshire, as part of a wider programme of activity being undertaken to better manage the visitor experience in the county.

The programme builds on the principles previously covered by the Welcome Host and Sense of Place schemes which used to be delivered by Visit Wales, but has more of an emphasis on the visitor experience in Denbighshire. It looks at identifying customers and their motivations, customer service, sense of place, sales and marketing and working in partnership.

The programme is delivered over 1½ days is free of charge to delegates.

Participants on the four sessions run to date have represented B&Bs, self catering operators, Leisure Centres, libraries, Tourist Information Centres, a pharmacy, a high street bank, outdoor activity centres, retail operators and a museum.

Justin Jones of Corwen Leisure Centre said ".... the course was excellent; very informative and highlighted how we need to work together more through firstly identifying customer needs and signposting our customers".

Hanna Andersen, HSBC said "I found the Croeso programme really useful. It was a great opportunity to learn from other business owners and take some time away from your every day work to truly think about the service that you are offering to your customers. It was a fantastic experience and one that I think will particularly help smaller businesses. That said, I have also recommended to colleagues as I feel that as larger companies we can learn a lot and also help the smaller local businesses."

Eirlys Rawson, Corn Bwch camp-site said " made me think more about our customers’ overall experience and the ‘added value’ we could for offer for very little cost, and how to deal with the different types of customers"

Philip Dykins, who operates a self-catering holiday cottage, near Ruthin said he "found the programme provoked focus on areas of business which may have been overlooked."

The programme is delivered by Eleri Llwyd of Pragma Training, with the training co-ordinated by Denbighshire County Council with financial assistance from Tourism Partnership North Wales and the Rural Development Plan for Wales 2007-2013 which is funded by the Welsh Assembly Government and the European Agricultural Fund for Rural Development.

The next sessions of the Croeso programme will be held in St.Asaph on 15th and 22nd January. Others will follow at Loggerheads, Rhuddlan, Denbigh, Ruthin, Corwen and Bodelwyddan.

To register for this FREE development programme, contact Denbighshire County Council's Tourism team on 01824 708242 or

Future dates / locations of the programme are:

* St.Asaph 15& 22 Jan

* Loggerheads 29/1 & 5/2

* Rhuddlan 12& 19 Feb

* Denbigh 5 & 12 March (through Welsh medium)

* Ruthin 19 & 26 March (Welsh medium)

* Corwen 9 & 16 March

* Llangollen 23 & 30 April

* Loggerheads 14 & 21 May

* Bodelwyddan 4 & 11 June

* Denbigh 18 & 25 June

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