The latest STEAM economic impact figures show that in 2017 tourism brought £490.35million into the local economy, an increase of 2.3 per cent on 2016, and of 70 per cent since 2007.
The number of visitors to the coast increased to 3.16m, as did the number of visitor days spent (6.92m) and the number of staying visitors (900,000).
Cllr Hugh Evans OBE, leader of Denbighshire County Council, said: “The latest figures showing an increase in the overall economic benefit of tourism in Denbighshire are really encouraging, despite 2017 being a challenging year in terms of the weather.
“The county has so much to offer, a beautiful coastline, rural market towns, areas of outstanding natural beauty, a host of outdoor activities as well as a wealth of history and some fantastic local produce and shops.
“Particularly encouraging is the increase in coastal tourism. With the addition of two new hotels in Rhyl, the SC2 visitor attraction due to open next year, as well as the already established 1891 restaurant and the Nova in Prestatyn, we would expect these figures to continue to grow. This shows investment from the Council and the private sector is having a real impact on the economic prosperity of Denbighshire, which is a priority under our Corporate Plan.”
In total last year there were 1.5m staying visitors who contributed a total of £331.46m to the economy in 2017, a 50 per cent increase in staying visitors compared to 2007.
Dave Jones, who owns the four-star Plas Efenechtyd Cottage B&B, near Ruthin, said: “We have seen an increase in overseas visitors staying longer, especially from the Netherlands, Germany and the USA. This year bookings over the summer months have been strong.
“Most people arrive with an idea of what they want to see and do but without much knowledge of Welsh history, geography and politics, something I would like to see addressed.
“The latest figures are encouraging and we look forward to continuing to work with Denbighshire and other key partnerships like the Clwydian Range Tourism Group to create themed itineraries and create attractive packages that will appeal to a variety of visitors.”
Denbighshire County Council continues to support tourism via strong partnership working in North Wales to capitalise on the growing tourism market.
The Council also runs projects to upskill staff working in tourism related businesses to improve the visitor experience, creates new tourism leaflets and promotional films to reach wider audiences as well supporting key events and festivals such as Llangollen International Musical Eisteddfod.