Volunteers are currently doing a mass unwrap outside Aldi in Llangollen.
A team of five is manning a special trolley at the front of the store until 1pm offering to unwrap customers' shopping, leaving behind the plastic packaging it is wrapped in.
This will then be disposed of in an environmentally-friendly way by Aldi which is giving the event its full support, say the campaigners.
The event has been jointly organised by Plastic Free Llangollen, Llangollen and District Friends of the Earth and Extinction Rebellion Llangollen.
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