* North
Wales and Mersey Dee Business Council members Ashley Rogers, Adam
Williams, Sean Taylor and Jim Jones at Rhyl train station.
A group of influential business leaders are calling
for direct train services between North Wales and London to be reinstated in
full as a matter of urgency.
The plea came from the North Wales Mersey Dee
Business Council along with some of the biggest names in the tourism industry
who fear the coming summer season will be a “major lost opportunity” because of
the lack of services.
Among those fronting the campaign are two of the
region’s biggest tourism operators, Zip World president and co-founder Sean
Taylor and Adam Williams, owner of Llandudno Pier, Tir Prince Raceway in Kinmel
Bay and a string of holiday parks and amusement arcades.
Also playing a central role in the drive is North
Wales Tourism, a private membership organisation which represents nearly 2,000
businesses across the region’s six counties and is a founder member of
the Business Council.
The sector employs more than 43,000 people and,
before Coronavirus struck, they generated around £3.6 billion a year, providing
a massive boost to the regional economy.
There were big promises from Avanti when they took
over the West Coast franchise from Virgin Trains in December 2019.
Avanti
vowed to maintain and increase the existing services linking North Wales,
Chester and London, saying that passengers
would benefit from more trains, more seats, simplified fares and more frequent
services.
But the UK’s transport infrastructure ground to a
virtual halt when lockdown was imposed.
As a result, the number of direct trains between
North Wales and London was slashed to three return services a day.
Earlier this month Avanti introduced another two
direct services a day, taking the number to five and in September the number
should increase to at least 10 daily services both ways.
But that’s still well short of the 14 daily return
services that were running before the pandemic.
The Business Council has been lobbying Avanti and
UK Government to reinstate the full original timetable by December at the
latest.
According to Sean Taylor, having first class rail
links with London was crucial to Zip World who already employ more than 500
people.
As well as branching out in other areas of the UK,
the fast-growing, adrelaline-fuelled adventure company are unveiling two brand
new attractions in North Wales this summer, with Underground Golf in Llechwedd
Slave Caverns in Blaenau Ffestiniog and the SkyFlyer airship in Rhyl that will take thrill seekers
400ft in the air.
Mr Taylor said: “It’s hugely important to us and
everybody else in North Wales to have proper direct train services for
lots of different reasons.
“One is perception because symbolically having a
great train service says that North Wales is open for business and that we’re
not some sleepy backwater.
“On a practical level, if people want to come here
on business or on holiday, having limited direct services puts them off – it’s
a very real barrier for travellers.
“When Virgin had the franchise, it was a fantastic
service and we want that service back because it’s not just important for Zip
World, it’s important to the hotels, retailers and other businesses involved in
the sector because those customers will do other things as well while they’re
here.”
It was a sentiment echoed by Adam Williams whose
growing businesses employ around 320 people.
He said: “Resorts like Rhyl, Towyn, Kinmel Bay and
Llandudno depend on trains and, with the issue of climate change looming large,
it’s more important than ever that we encourage people to travel by train.
“The trouble is that by not having a proper direct
train service we are sending out the message that people who want to come
should drive here in their cars.
“Surely, on that basis alone, we should be running
a lot more trains to take cars off the road.
“It’s a bit of shock to hear where things are at.
It’s frightening for our investment and it’s frightening for all our staff and
something needs to be done asap.
“Not having a full train service means that this
summer season is going to be a total lost opportunity. We’ll lose a large
enough percentage to make a big difference.
“It’s hugely important that the Business Council is
banging the drum on our behalf and championing the call for improved rail
services.
“Getting to where we were isn’t the goal. We need
to improve on that and have even more direct trains. That’s the only way we’re
going to thrive – otherwise, we’re going to be in trouble.”
Jim Jones, the chief executive of North Wales
Tourism, also has fears for the future without a “fit-for-purpose” train
service.
He said: “Transport connectivity is incredibly
important in terms of tourism and the flow of visitors in and out of North
Wales, especially this link between London and Holyhead.
“It’s long overdue because this is a vitally
important strategic route and tourism is central to the economic recovery here
in North Wales.
“I use the route quite frequently and there is
nothing more infuriating than having to change trains at Crewe and or Chester.
“It was even part of the franchise agreement that
Avanti would improve what we had before because it’s such an important route.
“I
know there are issues in terms of resource because of a shortage of drivers and
the time it takes to train new ones but North Wales is such an important
destination.”
The campaign is being coordinated by
Ashley Rogers, chief executive of the Business Council and board member
of Growth Track 360, a cross-border alliance of
business, political and public sector leaders in North Wales and Cheshire that
was launched to secure £1 billion of rail improvements.
Ashley Rogers said: “The increase in services in
May and planned for September are a welcome step in the right direction and
testament to positive working between the Department for
Transport and Avanti.
“However, direct services to and from North Wales
and Chester are essential for the regional economy, whether that’s tourism
bringing in our visitors or business travel, and anything below 14 return
services a day means a 20th century service in a 21st
century world.
“Without complete re-instatement of the full
timetable, there are real long term risks of major damage to the North Wales
economy because it’s such a crucial part of our connectivity to London and
other key areas of the UK.”