* Llangollen and the pavilion are to be newly promoted as events venues.
A
blueprint for freshly promoting Llangollen as an events and conference venue
will be unveiled during a special showcase session at the end of March.
That
was the message from Llangollen Pavilion’s venue director, Bicki
Shenton-Morris, as she spoke to members of the town’s Chamber of Trade and
Tourism at their meeting at the Hand Hotel on Monday evening.
She outlined
to them a new strategy by Denbighshire County Council to improve promotion of
the whole town as an event destination and the pavilion for larger events.
This will
home in on the area’s strengths, such as its beautiful landscape, heritage and
tradition, ease of access, value for money, and range of outdoor activities and
special experiences.
It is
believed the area is capable of attracting a wide range of events.
These include
meetings and conferences such as those relating to heritage, transport, music
and the arts, exhibitions and trade shows and outdoor events like mountain biking,
walking and canoeing.
However, Ms
Shenton-Morris said that the town’s lack of a major hotel - larger than those
already in Llangollen – put it at a disadvantage when it comes to attracting
the larger-scale conferences.
The new
strategy forsees closer working between potential event venues and local
attractions.
Ms
Shenton-Morris explained this could mean that if a Thomas the Tank Engine event
was being held at Llangollen Railway, a toy train fair might be arranged at the
pavilion.
She said
there could also be more co-ordination when it came to transport links, such as
promoting the ease of accessibility between Ruabon railway station and
Llangollen.
To boost
the new strategy there will be a new website, possibility with links to local B&Bs,
guest houses and hotels, and new promotional leaflets and brochures are also
being produced.
The whole strategy
is due to be outlined to events arrangers and other decision makers at a launch
event to be held at the end of March.
·
Last
month llanblogger carried a story in which Llangollen resident Alan Found
expressed concern that the pavilion was being under used.
He pointed
to official county council figures which revealed that from April 2011 to 2012
the pavilion projected a loss (or subsidy) of £183,611 and for 2012 to 2013 a
loss (or subsidy) of £159,611.
Mr Founds
said: “Surely this facility should be a major contributor to the economy not a
burden. Every weekend of the year should see the Pavilion full and buzzing, providing
jobs and making a major contribution to the Llangollen economy through hotel
room, restaurant and shopping sales.”
At the time,
a county council spokesman responded that the pavilion’s programme “continues
to grow and develop”.