The Bowen Son & Watson office in Castle Street, Llangollen, has a new brand name.
In a statement released on Wednesday, the property firm says: "As one of the region’s most established firms of estate agents, valuers and chartered surveyors, covering North Shropshire, Mid and North Wales, we have rebranded in a move that continues the firm's evolution since our inception in 1862.
"Bowen Son & Watson, with offices in Ellesmere, Oswestry, Wrexham, Llangollen and Chirk, will now simply be known as Bowen, a name synonymous with property sales and lettings across the region.
"Bowen began trading as Messers Whitfield & Son, opening its first office in Oswestry. In our long and illustrious history - bookending three separate centuries - Bowen has seen a number of name changes, reflecting several generations of partners and strategic acquisitions. Our longest-serving current Partner, Eddie Bowen, joined his late father’s firm in 1994.
"Since its original incarnation, Bowen has grown to become one of the most knowledgeable and respected estate agents in the region, with five offices and 34 staff covering six counties."
Eddie Bowen said: “The way in which property is marketed has advanced significantly with the expansion of 21st century digital tools and technologies.
“As we enter 2023, we wanted to communicate to clients, both established and new, that our ultra-sophisticated data-driven marketing techniques puts their property in front of many more eyeballs than those simply passing the For Sale board outside their property.
“A strong new brand identity, focusing on the name behind our reputation and highlighting the wide range of professional services we offer will help us do that. This region is a great place to live, and for Bowen, in all its incarnations, it’s been a wonderful place to do business since 1862.”
The Bowen rebranding work and website design was executed by Shrewsbury-based creative agency, The Curious. All five Bowen offices feature the new branding and Bowen has already begun the roll out of its new For Sale boards and rebranded marketing collateral to launch its fresh look as the New Year begins.