* The flagship Genesis GV80 SUV.
* The cockpit.
* The Genesis GV70 estate.
Genesis
first drive by Steve Rogers
It’s the
first book of the Bible and my favourite rock band, and now a spanking new car
brand.
New to
the UK that is, Genesis has been around the Far East and North America for five
years and is the product of Hyundai which wants to break into the European premium
car market.
So this
is a posh Hyundai? Wrong. The Korean outfit, which also runs Kia, is bank
rolling the operation and although the H word is rarely used the cars will use
some common under the skin parts and the Kia Stinger platform.
The
question you are asking is where are the grand motor mile showrooms? There
aren’t any. Instead city centre Genesis studios will be set up but the buying
operation will be online with the customer getting a virtual tour of the
models, buys one and gets a personal assistant who looks after them in a cradle
to grave operation.
The car
is delivered on a covered transporter, has five years of warranty, roadside
assist and servicing. Any problems call the buddy who will have the car
collected and leaving a courtesy car while yours is sorted.
This
sort of operation is gaining popularity in the second hand market and, perversely,
could benefit from the effects of the pandemic with people reluctant to have
too much face to face contact.
Since
the beginning of the year the Genesis line-up has grown to five models, G70
saloon and shooting brake, GV70 SUV and the flagship G80 saloon and GV80 SUV.
If you
need convincing that Genesis is a premium brand step inside the all wheel drive
GV80. Apart from looking good it has lashings of luxury, with bang up to date
technology, the 14.5 inch centre screen is particularly impressive, and the car
will park itself remotely from the key fob outside the vehicle.
Engine
choice is 2.5 litre petrol or three litre diesel mated to an eight speed
automatic gearbox, with prices starting at £56,715 and £56,815 respectively.
This is
a big car with a big road presence and enough room for an optional third row of
seating. As expected it glides along motorways and smooth A roads but is too
twitchy on twisting B roads. Select sport mode and the ride is more settled.
Safety
features right across the range are about as good as it gets and the one that
impressed most is the cameras in the speedometer and rev counter dials. It
reacts when indicating changing either the left or right hand dial to a camera giving
a clear view for overtaking and returning to a lane.
There is
also a head up display for speed, speed limit and navigation directions.
Genesis
70 models are more mainstream competing with Audi A4, Mercedes C-Class, Jaguar
XE and BMW 3 Series. Saloon and shooting brake have elegant lines and will be
offered with a 197bhp 2.2 litre turbo diesel, again with a lot of standard
equipment. The shooting brake is just over 46 grand.
The new
brand is clearly designed to scare the pants off the opposition with high
levels of trim, equipment and ground breaking technology. Will it succeed? It
is going to be a slow burn but at least its masters have not set unattainable
targets for the UK operation.
Nissan’s
premium Infinity brand failed here and DS, part of the new Stellantis empire,
is only ticking along, but considering how Hyundai and Kia have become dominant
forces in a relatively short time you would not bet against Genesis succeeding.
Fast
facts
GV80 Luxury
Line
AWD 7
seat
59,600 71,300
tested
2.5
litre turbo petrol 300bhp
8-speed
automatic
0-62mph
7.7secs; 147mph
31.4mpg
combined
Boot
727-2144 litres