* Ambassadors: Fiona Sayle of Corwen Holidays, right, with
Caroline Ellison of Corwen Old Police Station and Court House.
A new Tourism Ambassador Scheme has been launched in Denbighshire.
This free scheme is designed to improve the visitor
experience for people who work in tourism, work with visitors, live or study in
the area.
A series of interactive online training modules with
quizzes have been produced on various themes such as Denbighshire towns and city, walking, cycling, history, and welsh language and culture.
Each module
takes 30-60 minutes to complete with text to read, images and films to watch as
people learn in different ways.
There are three levels of awards – bronze, silver and gold,
depending on the amount of modules completed.
Each person will receive a
certificate, pin badge and window stickers on completion of the awards. There
is also online resources for people to download related documents, branding and
links to relevant websites.
Councillor Hugh Evans, Leader of Denbighshire
County Council, said: “The scheme aims is to create a baseline knowledge level
and sense of place to ensure consistent messages are being communicated about
the area.
"The online training offers a flexible approach and enables everyone
to learn at their own speed, convenience and location. We are hoping many
businesses will embed the scheme into their existing staff induction programmes
to increase their understanding of the local tourism offer and take pride in
being part of a shared interest community. We are very excited to launch the
scheme in Denbighshire as it is the first of its kind in Wales.”
A series of learning journeys will also be offered to
Ambassadors, to enhance and compliment the online learning.
People will have
the opportunity to visit a variety of tourism highlights including the11-mile
World Heritage Site, the Clwydian Range & Dee Valley AONB, and the Vale of
Clwyd. Workshops to share best practice and encourage partnership working will
also be organised.
A number of businesses who participated in the user
testing have completed the modules and initial feedback has been very positive
–
Fiona
Sayle, from Corwen Holidays said: "I’m so pleased to have achieved my
Denbighshire Ambassador Silver Award. Many thanks to Denbighshire Tourism for
providing such an informative and interesting course. I would recommend all who
are passionate about Tourism and Denbighshire to take up the challenge.”
The
project has received funding through the Welsh Government Rural Communities -
Rural Development Programme 2014-2020, which is funded by the European
Agricultural Fund for Rural Development and the Welsh Government.
Ian Lebbon, Chair of
Denbighshire Destination Management Partnership said: “I would encourage
businesses, individuals and students to become Tourism Ambassadors to deepen
their knowledge of the county and help boost our local economy. The longer-term
aim is to create Ambassador high streets, communities and even towns and get
our younger generation involved by establishing Young Tourism Ambassadors.”
* For more information on the scheme and to complete the
modules visit: www.denbighshireambassador.wales / www.llysgennadsirddinbych.cymru
No comments:
Post a Comment