The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses worldwide.
When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honorees that takes into account reviews ratings.
Businesses must maintain an overall TripAdvisor bubble rating of at least four out of five, volume and recency of reviews. Additional criteria include a business’ tenure and popularity ranking on the site.
“Winning the TripAdvisor Certificate of Excellence is a true source of pride for the entire team at ProAdventure and we’d like to thank all of our past student and customers who took the time to complete a review on TripAdvisor,” said Peter Carol, founder and managing director of ProAdventure Activities Ltd.
“There is no greater seal of approval than being recognised by one’s customers. With the TripAdvisor Certificate of Excellence based on customer reviews, the accolade is a remarkable vote of confidence to our business and our continued commitment to excellence.”
Marc Charron, president of TripAdvisor for Business, said: “TripAdvisor is pleased to honour exceptional hospitality businesses for consistent excellence.
“The Certificate of Excellence award gives top performing establishments around the world the recognition they deserve, based on feedback from those who matter most – their customers.
“From Australia to Zimbabwe, we want to applaud exceptional hospitality businesses for offering TripAdvisor travellers a great customer experience.”
ProAdventure provides activities and training to groups, companies, families and individuals.
Along with running its canoe school and instructor training programmes, it also provide rock climbing, abseiling, bushcraft and first aid training and other activities including archery and axe throwing.
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