Monday, August 30, 2021

Best of region's food and drink to be showcased online

* Lord Newborough, owner of the Rhug Estate.

A virtual celebration of the best food and drink produced in North East Wales is going online.

Organised by Llangollen and Dee Valley Food and Drink as well as Clwydian Range Food and Drink, it comprises a series of 29 videos encapsulating the work that goes on behind the scenes to produce the award-winning fare.

The Meet the Producers videos also have support from the Clwydian Range and Dee Valley AONB and the local authorities of Flintshire, Wrexham and Denbighshire.

Kirsty Wild from Llangollen and Dee Food and Drink said: “The series of videos we have created are an opportunity for consumers outside the area to meet our amazing food and drink producers and have an insight in to how they create their amazing products.

"Local businesses like Rhug Estate have shown how crucial they are to their communities during the past 18 months stepping up to meet online demand and providing the people of North East Wales with incredible customer service and locally-sourced food and drink. We want to pay tribute and provide a platform for them to showcase their products.”

Many of the local products featured in the videos are available to buy from Rhug Estate’s farmshop which is located near Corwen. The shop is one of the biggest in Wales and is a showcase for the very best local, artisan food, drink and gifts.

Lord Newborough, owner of Rhug Estate said: “As a member of Llangollen and Dee Food and Drink for many years we welcome this opportunity to be able to showcase Rhug Estate’s organic meat and skincare range to a wider online audience. 

"The last 18 months or so have not been easy for us, or any business in this region which relies on tourists and the hospitality sector. The immediate shift to online shopping last year certainly tested our website and our staff.

"We had to act fast to meet the increased online shopper demands. We are delighted to be able to welcome our customers back to visit Rhug Estate but appreciate that the increased demand for shopping with Rhug ‘virtually’ is here to stay and initiatives like this one that directs new customers our way are always appreciated.”

The Meet the Producers videos will be available to view on Llangollen and Dee Food and Drink website and will be shared on their social media over the coming weeks. Click here to view the video that features Rhug Estate: https://www.facebook.com/watch/?v=365199641809228

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