County joins campaign aimed at boosting winter tourism

* Llangollen Canal is a top tourist attraction. 

Denbighshire has signed up to a campaign to encourage tourism across North Wales during the winter season.

‘Get Wrapped Up’ targets audiences outside of Wales, particularly Manchester, and promotes the array of adventure, food and drink, accommodation and events on offer across North Wales during the winter months.

The campaign is funded by the Welsh Government Regional Tourism Engagement Fund (RTEF). 

Conwy County Borough Council lead the project and are joined by Denbighshire County Council, Flintshire and Wrexham (North East Wales), Gwynedd Council, and Isle of Anglesey County Council (IACC), to boost tourism interest all year round, working closely with Visit Wales.

This joined-up approach is one of the first of its kind for the region, with all six local authorities coming together to work on one regional campaign for the benefit of the North Wales economy to help bring new visitors at what can be the most challenging time of the year for the tourism industry. 

It will include radio campaigns, social media promotions, travel and trade opportunities for journalists and a range of resources for businesses to use.

There has already been a positive reaction to the campaign from businesses across the region, with many already supporting the campaign. Businesses large and small across North Wales are being urged to get involved to promote their own products and services to a wider audience this winter.

Cllr Hugh Evans OBE, leader of Denbighshire County Council, said: “We’re delighted to be involved in this project and would encourage as many businesses as possible to get involved in the campaign. Denbighshire has great walks, mountain biking, historic towns, coastal activities, and a variety of events which can all be enjoyed over the winter months.

"Being only an hour away from Manchester and Liverpool, Denbighshire is well positioned as an accessible destination for a relaxing short break in stunning surroundings. Having an all year offer is also key to attracting more people to work in the tourism sector and make a real impact on the economic prosperity of Denbighshire.”

* Follow the campaign for all of the latest events, news and exclusive competitions by searching #DiscoverNorthWales / #DarganfodYGogledd on social media or visit www.northeastwales.wales