Shadow Health Minister Darren Millar has criticised Betsi Cadwaladr University Health Board for seeking to appoint a new communication professional on up to £56,504 per year.
He is concerned that the troubled health board is intending to invest so much in a spin doctor in an attempt to boost public confidence in the services it provides, when the money could be better spent on improving services.
Mr Millar said: "There is much work to be done to restore confidence in the region’s health service and the successful applicant will face an uphill task.
"Severe management failings have resulted in resignations and the service is bowing under the pressure of Labour’s record-breaking NHS budget cuts.
"While there is a clear pressing need to build bridges with communities in north Wales, this will take more than another NHS spin-doctor.
"The only way forward for the health service across Wales is an independent Keogh-style inquiry into standards of care."